Saturday, April 11 2009 @ 06:26 AM CDT Contributed by: Rohit Sardana Views: 1056
Why the hell did Real, P7News, Open and many such other thought of launching their respective launches in these recessionary times. If the innuagral issue of Open is a benchmark for them in terms of advertising, god should bless them. Same is the case with Real... am sure the channel cannot work with Ashutosh Rana as a host. He and Real Sucks!
The only reason they would have launched would be that they would have got the manpower at a cheap price... but still... its not worth taking a chance...
Lets see what happenes to the Indian Advertising after perhaps the 2 of the biggest events, IPL & Elections 2009. Till then, its happy riding...
120 comments Most Recent Post: 05/16 05:25PM by Anonymous
Saturday, April 11 2009 @ 06:02 AM CDT Contributed by: jatingera1986 Views: 1028
There was a time when i used to open a newspaper to read, I used to open the sports section first because I used to believe that the sports section depicts the success and achievements of a person whereas the front page depicts the utter failure of humans, Today I feel different and like me so many people have changed their opinions about the industry. Media has become one of the most respected jobs in the world, the thrill of working behind the scenes on something which the whole world will see is different, Media is not only jounalism, editiing, TV etc the horizon of media has grown much beyond this I hope this journey of mine which started with media is gonna be a fruitful one and will also teach me other facets of life as well
Jatin....
45 comments Most Recent Post: 05/04 10:45AM by Anonymous
Thursday, April 02 2009 @ 08:32 AM CDT Contributed by: Anonymous Views: 1003
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25 comments Most Recent Post: 03/19 07:14AM by Anonymous
Monday, November 17 2008 @ 02:19 AM CST Contributed by: Ambika Sharma Views: 1036
The slowdown has affected every one: consumers as well as the marketers. Brands are cutting down on spends by as much as 20 per cent. This doesn’t mean companies will stop communicating to customers. On the contrary companies are realizing that a shutdown in communication will cause damage in long run. Thus the focus is very clearly on getting better return from marketing spends.
Get more for your money! Is a cliché, typically prompts the question “what can I get for free?”We are setting a precedent. It is possible to get more from the existing spend in an efficient manner.
Very recently we were presented with a unique marketing dilemma by a client, a leader in the online space. Our greatest take away from the proposal was not the well planned and applauded presentation but the fact that it’s ok to say NO. Say no to a campaign which we don’t believe can deliver in the present situation.
Also just stating this is not enough, it is important to get off that high chair get out of the AC office and get our hands dirty!
So we took out the camcorder and went out to capture what consumer thought.
Voila! The result was a campaign which was a big win not only for the client but for us as well. The need to add to an email base gave birth to the single largest college activation in the EDUCATION space. Adding 15% to their total combined email base in the country and delivering 50% more return than expected from the initiative. The program has been recognized as being the single largest contributor in assisting the fight against product competition.
In addition the strengths that equip us to partner our clients better in these troubled times: strategic clarity, creativity to innovate, ability to scale and keep an eagle’s eye on the outcome, we saw the need to open Larger Conversations!
Yes, we acknowledge the need to communicate better, in a relevant fashion and understand the changing business needs for the brands we partner. We are willing to listen if you are willing to speak. What do you want from your spend? What is your measure of success? What’s your current campaign spill over (yes it’s a stress on your budget reaching people who are not your audience). Drive acquisition, deliver experience, or engage your existing customers. What are your priorities? What is the distribution method? How has the change impacted the relationship with your target audience?
We have seen these insights vary from brand to brand even within same space.
What has not changed is the fact that an effort to listen and open larger conversations has helped us increase results from campaigns by 15% or more.
So we are willing to put our money where our mouth is!
If you have or want an activation plan, share it with us, we can increase the value which it currently delivers, thus enabling you to get more from your spend.
If not we will forgo our fees and activate it for free!
So if you row in similar waters write to us in this space, share your thoughts, request case studies, or simply email us conversation@jagransolutions.com, whatever may be your request we promise to get back to you the very same day.
48 comments Most Recent Post: 03/19 08:28AM by Anonymous